Kearney Beer Distribution Game

iPad / Economie et entreprise

In the Kearney Beer Distribution game you become part of a beer supply chain. In one of four different roles (brewer, bottler, wholesaler and retailer) you learn how even simple supply chains are interconnected in complex ways. The game was originally developed in the 1960s at the MIT and provides you an interactive and enjoyable way to discover one of the classic supply chain problems - the Forrester / Bullwhip effect.

You can either play by yourself or connect with up to 3 co-players via Wifi/Bluetooth. In different scenarios you can try to minimize supply chain costs and see how excess inventory or a delivery backlog impact your supply costs. After each game you can analyze costs, inventory and backlog of each player in detail.