CPM Calculator

iOS Universel / Economie et entreprise

Whether you're planning a media buy, pitching a client, or sanity-checking a vendor quote, CPM Calc gives you the answers in seconds - with a clean, modern interface designed for the way you actually work.

THREE CALCULATORS IN ONE
• Standard CPM - Enter any two of Cost, CPM, or Impressions and instantly solve for the third. The classic calculator, refined.
• CPA (Cost Per Acquisition) - Calculate your true cost per conversion from CPM, click-through rate, and conversion rate. Add impressions to project total conversions for the campaign.
• Break-Even - Find the maximum CPM you can afford before losing money. Add an optional Target Margin to bake in a profit cushion and price with confidence.

COMPARE SCENARIOS SIDE BY SIDE
Stop juggling spreadsheets. Save up to three scenarios (A, B, C), tag each with a channel, and instantly see which one performs best with the BEST badge on the winning option.

EVERY CALCULATION, AUTOMATICALLY SAVED
The History tab keeps a running log of everything you've calculated. Tag entries by Channel (Display, Social, Video, Programmatic) and Campaign name, then filter to find exactly what you need.

CSV EXPORT
Send your full history to spreadsheets, reports, or your team with one tap. Perfect for end-of-week wrap-ups or client deliverables.

DESIGNED FOR HOW YOU WORK
• Color-coded calculator modes for at-a-glance recognition
• Subtle haptic feedback confirms every successful calculation
• Smart input parsing - paste numbers with $ signs, commas, or spaces and we handle the rest
• Keyboard shortcuts for fast field navigation
• Built-in Help with formulas, tips, and a glossary
• Looks great in Light and Dark mode
• Universal layout for iPhone and iPad

PRIVATE BY DESIGN
CPM Calc runs entirely on your device. No accounts, no tracking, no ads, no data collection. Your calculations are yours.

WHO IT'S FOR
• Media buyers planning campaigns
• Account managers pricing proposals
• Performance marketers modeling CPA targets
• Publishers and ad ops teams checking rate cards
• Anyone who needs to do the math behind digital advertising, fast

Download CPM Calc today and stop reaching for a calculator app, a spreadsheet, and a notebook every time someone asks "what's our CPA going to be?"

Quoi de neuf dans la dernière version ?

Welcome to CPM Calc 3.0 - a complete rewrite from the ground up.

If you've used CPM Calc before, you're going to feel right at home - just faster, smarter, and a whole lot more capable.

NEW CALCULATORS
• CPA Calculator - Solve for Cost Per Acquisition from CPM, CTR, and conversion rate, with optional total conversion projection
• Break-Even Calculator - Find the maximum profitable CPM with optional target margin

NEW: COMPARE MODE
Run up to three scenarios side by side and instantly see which option wins. Tag each scenario with a channel for quick reference.

NEW: HISTORY
Every calculation is now saved automatically. Add Channel and Campaign tags, filter by channel, swipe to delete, or export the whole list as a CSV file.

MODERNIZED FROM THE GROUND UP

• Rebuilt for the latest iOS while maintaining backwards compatibility
• Smarter calculation engine with better error handling
• Smart input parsing handles dollar signs, commas, and spaces automatically

FRESH NEW LOOK

• Modern card-based design with smooth animations
• Color-coded calculator modes
• Haptic feedback on every successful action
• Refreshed app icon
• Full Light and Dark mode support
• Built-in Help with formulas, tips, and a glossary

Thanks for using CPM Calc - we hope you love the new version. If you do, please consider leaving a rating!